
» ACCESS
PLACE YOUR BRAND DIRECTLY IN THE HANDS OF STUDENTS, EVERY DAY
Notebooks are a necessity for college students. We provide each student with this ideal product -- a high quality spiral bound notebook that has 320 pages for note-taking and lasts throughout the full semester.
GO WHEREVER THEY GO
From the time students wake up, to the time they go to sleep, the notebook is an extension of their daily life. Your brand will accompany students while they are taking notes in class, studying in the library, and "pulling an all-nighter" in the dorm.
ALIGN YOUR BRAND WITH THE SCHOOL
Participating colleges and universities will distribute the notebook for free to every student. The notebook will feature the university's logo on the front cover, and include pages of vital school-related information.
» IMPACT
REACH A CAPTIVE AUDIENCE
We reach students during class - a time when they are attentive, receptive, and ready to absorb, but also a time where they are actively looking for diversions. Few other advertising vehicles find their way into the classroom.
LEVERAGE AN ENGAGING MEDIUM
With a pen in hand, students actively engage with the dividers and covers. Whether by filling out crosswords, doing trivia, or doodling on the page -- students are interacting with your brand for an extended period of time.
ATTAIN A BEAKTHROUGH VOLUME OF IMPRESSIONS
The notebook dividers will be seen approximately 96 times over a 4-month span -- far more exposure than a typical advertisement. Furthermore, students often save notebooks to share notes and study for future classes, increasing the shelf life of your ad beyond one semester.
ADVERTISE IN A CLUTTER-FREE SPACE WITH HIGH STOPPING POWER
With only 13 full-page advertisements included in every edition, you won't have to worry about clutter or distraction. Your ad will be noticed and remain distinctive. We aim to maximize your ad's stopping power with a stark contrast between glossy, colored advertisements and plain lined pages for note-taking.
CREATE POSITIVE BRAND PERCPETION
Students appreciate saving money on school supplies. As a sponsor, your brand stands to benefit from this positive association.
TAP INTO THE INFLUENCERS
College is where most viral campaigns find their roots. Your message will spread rapidly by reaching trendsetters on campus whose behavior has maximum influence on both their peers and the youth market at large. |