STARCOM
The ABS Notebook is a compelling and simple way to reach and engage college students. As media continues to fragment it becomes more difficult to target, engage, and provide value to young consumers. The ABS Notebook cuts against the digital hype and provides an unparalleled opportunity to engage with college students over the course of an entire semester. What other medium reaches 18-22 year-olds 3-5 times a week, hours at a time, week after week? In the right hands, the ABS Notebook provides a rich palette to creatively engage college students with a brand. - John Lowell, VP Captivation Director |